2020 Gartner Market Guide for Identity Proofing and Affirmation

"Obtaining confidence in a customer’s identity is the foundation of remote interactions for most organizations. Security and risk management leaders must balance assurance needs with friction in the customer journey, while orchestrating multiple tools and becoming aware of accuracy and bias."

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Key recommendations from the report 

"The identity-proofing market encompasses a broad range of capabilities in two tool categories.

  • Identity-proofing tools provide confidence in the genuine presence of the identity owner, and identity affirmation tools have a greater variety of capabilities. The affirmation tools add confidence, but cannot, by themselves, provide identity proofing, because they do not prove that the individual claiming the identity is authentic.
  • In most organizations, digital transformation has been accelerated by the COVID-19 pandemic, leading to a renewed focus on the digital onboarding process as a critical requirement for doing business.
  • Identity-proofing processes are likely to involve multiple capabilities, resulting in a burden to organizations with respect to vendor integration and workflow management.
  • An increased awareness of bias in machine-learning-based systems reveals that the facial recognition algorithms used in an important class of identity-proofing products have demonstrated demographic bias in their performance."

Gartner, Market Guide for Identity Proofing and Affirmation, Akif Khan, Jonathan Care, 11 September 2020
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