The word that sets Millennials apart from all other age cohorts is technology. It’s not that we all don’t live with new technologies but that this youngest adult cohort has never known anything but new technologies, changing technologies, adjustment, adaptation, re-learning, new adaptation, teaching to their parents and teachers, then more new technologies.
The Mitek and Zogby Analytics poll of 18 to 34-year olds who have smartphones does nothing to contradict this assumption. Even before we look at the results, the sample itself tells the story: Millennials with smartphones represent 86 percent of all in this age cohort. That is a figure from our colleagues at Pew Research and it is from 2014 – meaning that the growth trajectory probably continues.