With the recent explosion of shared economy businesses such as Uber, AirBnB and Car2Go comes the need for truly knowing your customers. Given the value of many shared economy offerings, identity verification is invaluable. Companies can build customer confidence and significantly decrease the chances of fraud by requiring identity verification during sign up. Mitek’s Mobile Verify™ makes the identity verification process quick and easy.

Not only does Mobile Verify™ help increase customer confidence, it can also increase customer retention rates. Customers are more likely to follow through on a verification process when they can complete it entirely via their phone with no extra steps required. Identity verification can also have a number of benefits for the business owner including:

• Weeding out unsavory users

• Decreasing the occurrence of negative reviews

• Protecting the company’s image