Guide: Digital identity across generations
Trends, preferences, and best practices for identity management for each generation of consumers
This eBook explores the variation in generational preferences for identity lifecycle methods. Learn about the trends, preferences, and best practices across generations that will impact digital products - - from Baby Boomers, Millennials, Gen Z to Gen Alpha.
What you'll learn:
- Where is each generation most susceptible to fraud tactics?
- What authentication methods are preferred among millennials, Gen Z, and Gen X?
- How has the balance between security and convenience changed? What does each generation expect?
- What is needed to build a lasting digital relationship? Best practice
Bring focus to the preferences that matter for each generation
50% increase in wealth over the past two years was experienced by Gen Xs
With the expansion in digital activity, we’ve also seen an expansion in the number and variety of organizations needing to manage digital identities across the customer lifecycle. It’s also about specificity—getting granular enough to meet varied needs and preferences rather than trying to force-fit a single solution for all. You have to hit the right balance of ease/convenience and security/privacy for different generations of users. Increasingly, you also have to get it right for individuals within generations
The way to hit the right balance: Implement a connected, layered digital identity lifecycle solution that supports user choice. With this approach, you can dynamically invoke the right combination of protections based not only on segment or individual user characteristics, but also on the context and risk associated with historical and real-time user behaviors.
This ebook provides a survey of generational differences and fraud tactics to help you do that.