Authenticating identities in the digital economy
Mitek collaborated with PYMNTS on this study, exploring identity authentication in the connected economy.
Identity authentication is integral to the secure use of digital platforms, many of which have become staples of consumers’ lives in recent years. For the merchants serving them, selecting from the broad array of solutions on offer — from traditional usernames and passwords and to biometrics like face and fingerprint scans — can be bewildering.
In this report, we discuss why businesses should strive to provide account holders with enjoyable, seamless login experiences and empower them to use the authentication methods of their choice. We uncover generational authentication preferences, from Gen Z to Baby Boomers, and discuss how tailoring solutions to customer's needs will strengthen the trust, affinity, and loyalty that they feel toward their service providers.
Authenticating Identities in the Digital Economy, a PYMNTS and Mitek collaboration, is based on census-balanced surveys of 2,255 U.S. consumers conducted between Oct. 14 and Oct. 20, 2021, as well as an analysis of other economic data. The sample was constructed to match the U.S. adult population in key demographic characteristics. Respondents averaged 48 years of age. Fifty-two percent were female, and 32 percent held college degrees. Sampling also covered different income brackets: 36 percent of respondents earn over $100,000 a year, while 31 percent and 33 percent have incomes of $50,000 to $100,000 and less than $50,000, respectively.
seamlessly builds trust
Download the full report to view all of the key findings in
Authenticating Identities in the Digital Economy, a PYMNTS and Mitek collaboration