Mitek Signs a Leading Provider of Private Label Credit Cards for Mobile Fill™

SAN DIEGO, CA, February 23, 2016 – Mitek (NASDAQ: MITK, a global leader in mobile capture and identity verification software solutions, today announced that it has signed a leading provider of private label store branded credit cards for its Mobile Fill identity capture solution. 

The credit card provider will embed Mobile Fill into its tablet app to enable employees to help customers apply for credit cards in the store. With Mobile Fill, the customer will simply hand their driver’s license to a store employee, who then snaps a photo of it with the tablet camera and the application form will be instantly completed.

“According to CRM Trends, for some retailers as much as 35% - 42% of sales are on a private label credit card. This is why two of the top private label card issuers have now selected Mobile Fill to streamline the credit card application process for their customers,” said James B. DeBello, president and CEO, Mitek.

In a similar implementation, Mobile Fill has proven to increase credit card application approvals by 50%. It also eliminated the back-office data entry created by paper applications, reduced falsified applications and increased security by removing paper documentation containing personally identifiable information (PII) from the process.


About Mitek

Mitek (NASDAQ: MITK) is a global leader in mobile capture and identity verification software solutions. Mitek’s ID document verification allows an enterprise to verify a user’s identity during a mobile transaction, enabling financial institutions, payments companies and other businesses operating in highly regulated markets to transact business safely while increasing revenue from the mobile channel. Mitek also reduces the friction in the mobile users experience with advanced data prefill. These innovative mobile solutions are embedded into the apps of more than 4,500 organizations and used by tens of millions of consumers daily for new account openings, insurance quoting, mobile check deposit and more. For more information, visit


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