SAN DIEGO – July 10, 2013 – Mitek (NASDAQ: MITK, www.miteksystems.com), a leading mobile imaging software solutions provider, today announced that Scott Carter has joined the company as Chief Marketing Officer. In this role, Carter is responsible for driving growth through the execution of new product and marketing initiatives for financial services, insurance, and other industries in which Mobile Imaging is becoming pivotal.
“Scott brings over twenty years of leadership experience in financial services, payments and related industries to Mitek in the newly created role of Chief Marketing Officer,” said James DeBello, Mitek Systems president and CEO. “His expertise in crafting solutions to meet market needs combined with his deep understanding of risk management, analytics and big data will enable him to help Mitek increase revenue both domestically and internationally.”
Prior to joining Mitek, Carter was Senior Vice President and Managing Director, Global Analytics and Fraud Solutions at Experian where he had responsibility for these P&Ls. In this role, he oversaw global functions including product management as well as executed organic and M&A growth strategies. He has also worked closely with strategic partners to optimize go-to-market effectiveness and build revenue.
“Mitek’s mobile imaging solutions reduce friction for mobile users by using the camera as a keyboard,” said Carter. “Due to the unprecedented adoption of mobile devices, I believe that Mitek has significant opportunity for growth and feel that with my experience I can help the company capitalize on the market advantage mobile imaging has to offer.”
Earlier in his career, Carter worked in financial services where he held a variety of senior leadership roles in marketing, product management, operations and risk management. He served as CMO of the credit card division at First Union, the fifth largest bank in the U.S. before the portfolio was acquired by MBNA. Carter also held a variety of software product management, sales and consulting roles at FICO, through their acquisition of HNC Software.
Scott Carter holds a BA and a MBA from University of Delaware - Lerner College of Business and Economics.
Headquartered in San Diego, CA., Mitek (NASDAQ: MITK) is a mobile imaging software solutions provider that allows users to remotely deposit checks, pay their bills, get insurance quotes, and transfer credit card balances by snapping a picture with their camera-equipped smartphones and tablets instead of using the device keyboard. Mitek’s technology increases convenience for the consumer by eliminating the need to go to the bank branch or automated teller machine, and dramatically reduces processing and customer acquisition costs while increasing customer retention. With a strong patent portfolio, Mitek is positioned as the leading innovator in mobile imaging software and currently provides its solutions to Fortune 500 financial services companies. For more information about Mitek, please visit http://www.miteksystems.com. MITK-G
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