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Tristan Prince

Fraud & Financial Crime Product Director

As the Fraud Product Director for UK&I at Experian, Tristan provides strategy, leadership and focus in defining, launching, innovating, and managing Experian's fraud prevention solutions. He has over 17 years of experience in fraud prevention software design, product management, and sales; working with leading banking, financial services, insurance, retail, and FMCG businesses to transform the way they manage risk in the modern digital world.

Tristan is passionate about product and innovation, leveraging his commercial skills and customer insights to shape solutions. He also champions a customer-centric approach across his team and the wider business, staying abreast of market trends and developments. Tristan aims to raise awareness of wider fraud issues and help UK PLC as a whole to prevent more fraud, by unlocking the power of data sharing and creating opportunities for consumers, businesses, and society.