Industry guide: Marketplace & Sharing Economy
Biometric authentication enhances the customer experience and protects businesses
More than a decade into the sharing economy, and with their preferences indelibly shaped by pandemic commerce, today’s consumers embrace experiences that start digitally and end in the physical world: grabbing a rideshare, vacationing at a shared rental property, having restaurant meals delivered, and scoring a designer handbag from someone else’s closet, to name just a few. The success of all these transaction types, and myriad more, hinges on a single element: customer trust. Without it, there is no business. Yet most digital marketplaces lack a way of proving the identity of the parties on either side of the transaction, perpetuating all participants’ vulnerability to financial crime and fraud.
Marketplace topics discussed include:
- Customer trust
- Biometrics - face + voice + liveness
- Multimodal authentication
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Customer journeys
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Fraud & ATO prevention
Biometric authentication builds trust in marketplaces

90% Faster when approving new delivery drivers

3M+ Freelance workers verified

300%+ Increase in verification volume