#Millennials the Next #MobileDisruptors
2015 Millennials Survey Results

Survey Says: Just Mobile Isn’t Enough Any More – The Camera is Key for Capturing Millennials

Zogby Analytics Mitek released findings from a survey conducted by Zogby Analytics examining the mobile preferences of more than 1,000 Millennial consumers ages 18 to 34. Survey found that the camera is key for businesses looking to capture this important demographic.

The results reveal that what started with the selfie, has evolved to commerce. From banking, to shopping and peer-to-peer lending; Millennials want to use the camera, with 68 percent saying they would rather snap a picture than ever have to type something on their mobile device.

View the survey results