Mitek (NASDAQ: MITK) is a global leader in digital & biometric identity authentication, fraud prevention, and mobile deposit solutions. Our verified identity platform and advanced image capture solutions are built on the latest advancements in biometric recognition, artificial intelligence, computer vision and machine learning, and trusted by over 7,500 organizations worldwide. We are headquartered in San Diego, California, with operations in the United Kingdom, Spain, France, Mexico, and the Netherlands. Visit us at www.miteksystems.com.
We are Virtual 1st! Whether you choose to work remotely from your home office or in-person from one of Mitek’s offices, our practices, processes and tools are designed to enable your success. At Mitek, the Future of Work is about flexibility and preference wherever and whenever we are working.
We’re seeking a Senior Product Marketing Manager who is highly motivated by digital finance and fraud prevention solutions. This role offers an incredible opportunity to accelerate your career by owning, crafting, and delivering the story of Mitek’s industry-defining Mobile Deposit solutions.
• Mobile Deposit: https://www.miteksystems.com/mobile-deposit
• Check Fraud Defender: https://www.miteksystems.com/check-fraud-defender
• Check Intelligence: https://www.miteksystems.com/check-intelligence
As a key individual contributor to our product marketing function, you will gather product, market, and customer insights to help influence our product roadmap and market penetration. You’ll infuse our larger company vision into product specific marketing materials and collateral. In addition, you’ll develop narratives around specific industries, use cases, and go-to-market channels. You will drive product positioning, market messaging, and sales enablement strategies, as well as helping to create sales tools for multiple channels and outbound marketing activities.
What you bring
- Depth of product marketing experience typically associated with 5 or more years of experience, ideally in a global, B2B SaaS, identity and/or fintech environment
- Ability to work in a matrixed organizational structure, balancing multiple strategic priorities by leveraging strong interpersonal skills to build relationships and work across teams
- Strategic and analytical thinking and an ability to blend technology and business strategy to develop compelling messaging and materials for direct and partner sales teams
- Strong understanding of the tools and processes necessary to manage the marketing lifecycle of a new product
- Refined technical acumen with a demonstrated background in product marketing
What you'll do
- LOB Support – develop sales tools and market collateral to support the selling process for our mobile deposits line of business and emerging check fraud solutions
- Sales Enablement – support and administer our sales enablement platform (Highspot) for content curation, analysis, and insights, and well as training and certification programs for our sales teams
- Product Launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Content Creation - Create outstanding technology presentations, data sheets, white papers, and customer case studies
- Market Intelligence – understand customer use cases and provide continuous feedback to Product Management about customer requirements and strategies
- Evangelism - Prepare messaging and value proposition to tell the story of our solutions for all stages of the buyer journey
- Product/Market Fit – Work with product management to customize packages and pricing for key market segments
- Program Execution – Implement multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution
- Strategy Optimization – Perform cost-benefit analysis for tied marketing activities, prioritize spending priorities, and measuring overall results against plans for product marketing activities
I'm interested