Location: 
San Diego
Position Type: 
Full Time
Team: 
Marketing

What You’ll Do (Role Description)

We’re growing rapidly, and the Mitek Northern American region is looking for a Marketing Campaign Manager to develop integrated campaigns that attract new customers, expand product adoption and usage within existing customers, and build pipeline. 

You are a passionate marketer and have experience driving multichannel marketing initiatives and delivering integrated campaigns.  You’re a self-starter and you know all the channels - digital, email, marketing automation, lead nurturing, paid media, SEO, events, print etc.

As the Northern American Marketing Campaign Manager you will be responsible to originate  and lead demand generation and regional marketing activities, ranging from tactical to large-scale, multifaceted marketing campaigns. You will develop and deploy regionally relevant campaigns in support of Northern American business objectives.

Responsibilities

  • Build and deliver integrated marketing campaigns and activities to create pipeline and generate new leads
  • Develop and secure approval for regional marketing plans and budgets
  • Direct cross-functional, cross- organizational teams and agencies in the development and execution of campaigns
  • Define ABM metrics/goals/ benchmarks and track/report progress against them
  • Research new vendor and program opportunities that generate leads at target accounts
  • Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend
  • Work with teams to translate marketing requirements into functional campaigns within a well-structured ABM approach
  • Work with internal marketing services as well as external agencies to ensure world-class quality marketing materials are produced across, web content, digital assets, offers, emails, ads, graphics, webinars, videos, and tradeshow branding
  • Develop/define customer segmentation strategies and collaborate with sales, presales and SDR teams to execute as a consolidated effort
  • Work closely with operations team to continuously analyze operational process to find and implement new efficiencies
  • Continuously drive innovation tied to campaign execution

Who You Are (Soft Skills, Attributes)

  • Quick-on-your-feet and able to manage multiple critical projects without missing a beat
  • A Self-starter and entrepreneurial mindset
  • Comfortable in a fast-paced start-up, and able to adapt to a changing environment
  • Strong at project management and delivery skills, with extreme attention-to-detail
  • Innovative, with the ability to track many moving parts 

What You Need (Skills/Experience/Abilities)

  • A Bachelor’s degree in a business-related field or marketing/communications is preferred
  • 5+ years in campaign management
  • 3+ years preferred experience in technology marketing
  • 3+ years of experience with marketing automation tools (Pardot/Eloqua/Marketo/etc.)  
  • Excellent interpersonal and relationship management skills
  • Ability to travel 25% of the time 

About Mitek

"Accelerating the digital transformation of business through intelligent mobile capture."

Mitek (NASDAQ: MITK) is an innovator in Artificial Intelligence and Machine Learning that simplify everyday tasks.

We are a global leader in mobile capture and digital identity verification software solutions. Mitek’s ID verification allows an enterprise to verify a user’s identity during a mobile transaction, enabling financial institutions, payments companies and other businesses operating in highly regulated markets to transact business safely while increasing revenue from the mobile channel. Mitek also reduces the friction in the mobile users’ experience with advanced data prefill. These innovative mobile solutions are embedded into the apps of more than 6,100 organizations and used by tens of millions of consumers for mobile check deposit, new account opening, insurance quoting, and more. 

We have a track record of breakthrough achievements that have helped to transform mobile banking and the identity authentication markets. As a result, we have grown globally with offices in the UK, the Netherlands and Spain.  

We’re looking for team members that live our core values of Delivering, Learning and Caring.

Apply Now