Changing how consumers bank and banks compete
Changing how consumers bank and banks compete
By AlixPartners (formerly Mercatus)
A disruptive technology and driving force in consumers' adoption of mobile financial services is Mobile Remote Deposit Capture, or Mobile RDC - the ability to deposit a check using a camera-equipped smartphone. Understanding the role Mobile RDC will play in the bank selection process of consumers, and as a result, how banks compete, has become critical.
This paper explores in-depth how:
- Mobile RDC is becoming the critical element in consumer bank selection and bank mobile strategy
- Mobile banking and Mobile RDC offer compelling economics to the financial services providers that deploy them
- The market potential for mobile banking and Mobile RDC is strong
- Mobile banking and Mobile RDC can enhance banks' customer value proposition
