A Forrester Report for eBusiness and Channel Strategy Professionals
Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and Australasia. As consumers become more familiar with mobile banking, their use of it is progressing from simple functionality like account balances and ATM locators to transactions like bill payments and account transfers. We expect mobile banking to grow strongly over the next few years, but digital banking teams will have to overcome many challenges to achieve that growth. This landscape report forms part of our mobile banking strategy playbook and is intended to help eBusiness and channel strategy professionals understand the most important trends in retail mobile banking in developed economies.
This analysis is based on conversations with eBusiness and channel strategy executives responsible for mobile banking and uses data from Forrester’s Technographics® surveys. A number of mobile banking vendors were also interviewed in order to gain further insights. Please download the report to learn more.