Javelin just released a report yesterday entitled “Smartphone Banking Security: Mobile Banking Utilization Stalls On Consumer Fears”. The report suggests that mobile banking adoption is slowing down – but it’s based on questionnaire responses from 5,102 consumers, versus legitimate audience data.
When it comes to mobile digital audience measurement, the undisputed leader is ComScore’s MyMetrix division.
A few weeks ago, Juniper estimated that the transaction value of mobile payments for digital and physical goods, money transfers and NFC transactions will reach a whopping $670 billion by 2015, up from $240 billion this year. Today, Gartner is releasing its data report, taking a look at actual users of mobile payments services. Gartner’s research shows that mobile payment users worldwide will surpass 141.1 million in 2011, a 38.2 percent increase from 2010, in which mobile payment users reached 102.1 million.
- There will be 5.8 billion mobile subscribers worldwide by 2013 (Portio Research)
- 38% of adults say their mobile phone is more important than their wallet
- 11% of smart phone owners are already using mobile banking
- 41% of mobile banking users have looked up banking-related promotions and discounts
- 49% of mobile banking users have used their mobile to buy and sell stocks
- The Tower Group predicts there will be a 50% increase in mobile bank users by 2013
- 32% of US Online bankers would use mobile banking instead if it was offered
- YouGov research revealed improved opinions o
More customers than ever will buy tablet computers and smartphones this year, driving consumer electronics revenue to a record high of $190 billion in 2011, according to a new forecast from a leading industry trade group.
Sales of tablet computers such as Apple Inc's iPad and its rivals will reach 26.5 million units, resulting in $14 billion in revenue, the Consumer Electronics Association said in a report released on Monday.
Smartphone sales will increase by 45 percent to $23 billion, the study said.
"One year ago, tablets were a new and unproven market, and now they, along with other
For some, the smartphone is a status symbol. For others, it's a necessary work tool. And for millions of Americans, it's the only computer they own.
In New York or Los Angeles, in real life or on the big screen, you can usually identify a would-be sophisticate or power player by a smartphone surgically attached to their hand or face. But a recent study from the Pew Internet and American Life project indicates that high-tech mobile devices aren't merely status symbols.
More than three quarters of executives across the financial services, technology, telecommunications and retail industries believe mobile payments and banking transactions will achieve widespread mainstream consumer adoption within four years, according to a new global survey conducted by advisory services firm KPMG International.
Eighty-three percent of the 1,000 execs surveyed by KPMG anticipate mobile payments will go mainstream by 2015, compared to 9 percent of respondents who feel m-payments are mainstream today.
The Pew Internet Project put out results of its first survey looking at smartphone ownership. Pew found that 35 percent of all US adults own a smartphone.
When the base is just mobile phone owners however (83 percent of American adults) the number goes up to 42 percent. The numbers go even higher in certain population segments; among 18 to 44 year old smartphone penetration is 50 percent.
Android's share of the smartphone market is still blowing away all competitors in the U.S. according to new data from comScore. The only company that's hanging on is Apple, which saw its share of the market tick up ever so slightly.
Mobile payments for digital and physical goods, mobile money transfers and Near Field Communications-enabled contactless transactions will almost triple from $240 billion in 2011 to $670 billion in 2015, Juniper Research forecasts.
A recent online survey of more than 2,000 respondents by YouGov Plc. and Antenna Software, Inc., showed that more than one in three US consumers with mobile phones, smartphones and tablets currently use mobile banking.
According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own smartphones. And 55 percent of those who purchased a new handset in the past three months reported buying a smartphone instead of a feature phone, up from 34 percent just a year ago.
Android continues to be the most popular smartphone operating system, with 38 percent of smartphone consumers owning Android devices.
Consumers are activating more than half a million Android devices every day, which is an increase of about 25 percent from early May, according to Andy Rubin, who heads Google Inc's Android software business.
With rising levels of smartphone ownership, and a corresponding increase in consumer usage and engagement, mobile adoption has changed how banks are evaluated by consumers and mobile capabilities are now becoming a critical factor in consumers' selection of their primary bank, according to Mercatus.
The study report focused on consumers' mobile behavior and the impact mobile devices are having on the banking and payments industries.
"The increase in smartphone ownership is having a profound effect.
iPhone owners are more enthusiastic about near field communications (NFC)-enabled “mobile wallet” technology than owners of Android phones, according to June 2011 data from Retrevo. Forty percent of iPhone owners are waiting for mobile wallet compatibility in the next cell phone they buy, making them about 67% more likely than Android phone owners (24%) to say so.
iPhone owners are also more aware of mobile wallet technology. Thirty-two percent of Android phone owners are not aware of mobile wallet technology, 28% more than the 25% of iPhone owners who are unaware.
Smartphone owners, especially those with iPhones and Android devices, are consuming more data than ever before on a per-user basis, according to monthly cellphone data collected by the Nielsen Company. In just the last 12 months, the amount of data the average smartphone user consumes per month has grown by 89%, from 230 Megabytes (MB) in Q1 2010 to 435 MB in Q1 2011.
A recent study of over 1,400 U.S. consumers conducted by Chadwick Martin Bailey and iModerate Research Technologies found that 45% of US consumers own a smartphone or tablet. Of that group, 52% currently conduct some form of mobile banking. However, the real growth in the mobile banking market will come from those who don’t yet own smartphone or tablet. The study shows 39% of those who plan to buy a smartphone or tablet in the next six months are highly likely to use their smartphone or tablet for mobile banking.
With rising levels of smartphone ownership, and a corresponding increase in consumer usage and engagement, mobile adoption has changed how banks are evaluated by consumers and mobile capabilities are now becoming a critical factor in consumers' selection of their primary bank. These observations are based upon results of the latest release of the Mobile Financial Services Tracking Study conducted semi-annually by Mercatus LLC, a financial services strategy consulting and research firm.
Mobile app analytics firm Flurry released a report yesterday that compared the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. For web analytics, Flurry used data from comScore and Alexa and for mobile application usage; the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications.
Flurry says that this accounts for approximately one third of all mobile application activity. While this is an imperfect methodology, it does point to the rise of mobile apps in our lives.
The mobile banking revolution looks like it's here to stay. More than 10 million people use mobile banking services today, and according to Forrester Research, that number will grow from 12% to 20% of adults by 2015. The number of mobile banking applications developed specifically for owners of iPhones, Android-powered phones and BlackBerry smartphones is also growing daily.
If you decide to take the plunge into mobile banking, your first step is to find the bank that best fits your needs. Not all banks offer mobile banking services you will want.
Banks are increasingly competing on good customer service and convenience. And for those consumers who find themselves with an old-fashioned check in hand, there’s nothing less convenient than having to drop by a bank branch or ATM machine to make a deposit.
